Privacy Policy for Your Eye Guardian
Last Updated: September 29, 2025
Your Eye Guardian (“YEG,” “we,” “us,” or “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, engage with our services, or interact with us through platforms such as WhatsApp or other communication channels. By using our services, you agree to the terms outlined in this Privacy Policy.
- Information We Collect
We may collect the following types of information:
a. Personal Information
Contact Information: Name, phone number, email address, and mailing address provided when you book an appointment, contact us via WhatsApp (+65 8753 0687), or fill out forms.
Health Information: Details related to your vision health, such as prescription details, eye exam results, and medical history shared during consultations or screenings (e.g., Vision360 Screening or Premium Comprehensive Exam).
Payment Information: Billing details, such as credit card information or other payment methods, collected when you purchase services or products (e.g., $98 Vision360 Screening or $449 Premium Exam package).
b. Non-Personal Information
Browsing Data: IP address, browser type, device information, and website usage data collected through cookies, Google Analytics (GA4), Meta Pixel, or Bing UET Tag.
Marketing Interaction Data: Engagement with our Meta ads, Google Ads, YouTube Demand Gen campaigns, or WhatsApp CTAs, including clicks and conversation tracking.
c. Customer Feedback
Testimonials or reviews you provide, such as those featured on our website (e.g., reviews from Peter Boon Yeoh, Jerry Lim, Mona Chua, Mike Tan, Yew Dong Cheong, or Jaslyn Lau), with your consent. - How We Use Your Information
We use your information to:
Provide Services: Schedule and conduct eye screenings (e.g., Digital Retinal Imaging, Glaucoma Screening, Computer Vision Syndrome Screening, or In-Depth Degree Screen) and deliver customized products like progressive glasses or frames.
Process Payments: Handle transactions for services like the $98 Vision360 Screening or $449 Premium Exam package, including any applicable additional fees for upgraded lenses.
Communicate: Respond to inquiries, confirm appointments, send reminders via WhatsApp or SMS, and provide updates on promotions (e.g., 50% discount on the $449 package worth $889).
Marketing: Deliver targeted advertisements through Meta, Google Ads, YouTube, or Bing Ads, including retargeting campaigns for website visitors or WhatsApp leads who didn’t convert.
Improve Services: Analyze website usage and campaign performance (e.g., Meta Pixel, GA4) to optimize user experience and marketing strategies.
Legal Compliance: Ensure adherence to Singapore’s Personal Data Protection Act (PDPA) and other applicable regulations. - How We Share Your Information
We do not sell your personal information. We may share your information in the following cases:
Service Providers: With third-party vendors who assist with booking systems, payment processing, analytics (e.g., Google Tag Manager, Meta Conversions API), or marketing campaigns.
Legal Requirements: When required by law, such as to comply with a court order or regulatory authority in Singapore.
Business Transfers: In the event of a merger, acquisition, or sale of YEG assets, your information may be transferred to the acquiring entity.
With Consent: For testimonials or reviews, we will only use your name and feedback with your explicit permission. - Data Security
We implement reasonable security measures to protect your information, including:
Encryption of payment information during transactions.
Secure storage of health and personal data in compliance with PDPA guidelines.
Regular audits of tracking tools (e.g., Google Tag Manager, Meta Pixel) to ensure data integrity.
However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. - Your Rights and Choices
Under Singapore’s PDPA, you have the right to:
Access: Request a copy of the personal information we hold about you.
Correct: Request corrections to inaccurate or incomplete data.
Delete: Request deletion of your personal information, subject to legal obligations.
Opt-Out: Unsubscribe from marketing communications or opt out of targeted ads by contacting us at +65 8753 0687 or via email at Jln Membina, #02-10 Blk 18, Singapore 164018.
To exercise these rights, please contact us using the details in Section 9. - Cookies and Tracking Technologies
We use cookies and tracking technologies (e.g., Meta Pixel, Google Analytics, Bing UET Tag) to:
Track website interactions and ad performance (e.g., clicks on WhatsApp CTAs for $98 or $449 campaigns).
Build custom and lookalike audiences for Meta and YouTube campaigns.
Analyze user behavior to optimize landing pages and services.
You can manage cookie preferences through your browser settings, but disabling cookies may affect website functionality. - Third-Party Platforms
Our services integrate with third-party platforms, including:
WhatsApp: For booking appointments and follow-ups (e.g., pre-filled messages for the $449 Comprehensive Eye Exam).
Meta and YouTube: For advertising and retargeting campaigns targeting audiences like those searching “eye exam Singapore” or “glaucoma test clinic.”
Google Ads and Bing Ads: For search campaigns targeting keywords like “comprehensive eye exam Singapore” or “affordable eye check near me.”
These platforms have their own privacy policies, and we are not responsible for their practices. - Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. For example:
Health and prescription data are retained for 7 years to comply with Singapore health regulations.
Marketing interaction data (e.g., ad clicks, WhatsApp conversations) are retained for 2 years to support retargeting and analytics.
Payment information is retained for 5 years for accounting purposes. - Contact Us
For questions, concerns, or to exercise your data rights, please contact us at:
Address: Jln Membina, #02-10 Blk 18, Singapore 164018
Phone: +65 6275 3373 or +65 8753 0687 (WhatsApp)
Email: customersupport@youreyeguardian.com - Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. The updated policy will be posted on our website with the “Last Updated” date revised. Your continued use of our services after changes signifies your acceptance of the updated policy. - Additional Notes
This Privacy Policy applies only to Your Eye Guardian and does not cover third-party websites or services linked from our site (e.g., Facebook, as noted in the disclaimer).
As stated in our Terms of Use, our services do not provide medical advice. Always consult a qualified optometrist or ophthalmologist for vision or health concerns.
All data collection and processing comply with Singapore’s Personal Data Protection Act (PDPA).